...The Fashion House, Inc.
(OTC Bulletin Board: FHHIE), a leading design...
FONTE: www.prnewswire.com
The Fashion House, Inc.
(OTC Bulletin Board: FHHIE), a leading designer and distributor of women's
dress footwear, announced today that Daniel Amado has joined the Company as
Senior Vice President and Creative Director.
"The addition of Dan Amado will take our design team to the next level,"
said John Hanna, President and CEO of The Fashion House. "He is a major force
in the footwear industry and we are excited to see his vision help us further
develop our brands."
Amado comes to The Fashion House with a successful track record in
wholesale and retail brand development. Amado spent fourteen years at Nine
West Group where he served as President of the Selby Division and Senior Vice
President, Product Development. In this role, he doubled future orders for
the company, achieved 130 percent gross margins and increased catalog house
sales by 70 percent.
His experience also includes five years with Aerogroup International as
Senior Vice President, Product Development for Aerosoles' AS-Signature and A2
brands. During his tenure, he repositioned the Aerosoles global brand through
the development and expansion of new categories and reinvented the product by
introducing modern, fashion-driven designs which resulted in retail expansion
to 100 stores in the US and 67 stores in Europe. He successfully created the
concept, design and marketing of the AS -- Aerosoles Signature brand by
positioning it to a more upscale and contemporary consumer.
Amado will oversee all aspects of design and line building for all of The
Fashion House's product lines, including future brand acquisitions. He and
his team will also be responsible for materials sourcing, trend scouting and
first price cost negotiation.
About The Fashion House:
Headquartered in Los Angeles, The Fashion House, Inc. designs and
distributes designer women's footwear under license agreements with Oscar de
la Renta and Richard Tyler. The Company's lines include O Oscar An Oscar de
la Renta Company, Oscar by Oscar de la Renta, Richard Tyler Couture and tyler.
Richard Tyler. The Fashion House brings high quality fashion and glamour to
the mass market with an emphasis on celebrity appeal, style, quality and fit.
Making fashion and luxury affordable, the company targets moderate to premium-
priced categories to achieve significant gross margins. Shoes are sold in
retail locations including Nordstrom, Saks Fifth Avenue, Plaza Too, Town Shoes
and fashion boutiques nationwide. Fashion House shoes are also featured in
the Victoria's Secret and Bloomingdale's catalogues and are sold on Zappos.com
(http://www.zappas.com) and Shoes.com (http://www.shoes.com).
http://www.thefashionhouseinc.com
This news release contains "forward-looking statements". The Company
intends forward looking terminology such as "believes", "expects", "may",
"will", "should", "could", "anticipates", "plans" or similar expressions to
identify forward-looking statements. All statements in this news release that
are not statements of historical fact, including the statements that
additional growth is expected, that additional designer licenses are intended
to be obtained, that we hope to continue to grow our business by establishing
new partnerships with the fashion world's most famous names, and we intend to
expand our distribution, are forward looking statements. Such statements are
subject to certain risks and uncertainties which could cause the Company's
actual results to differ materially from those anticipated by the forward-
looking statements. These risks and uncertainties include, but are not limited
to, those described in the company's periodic reports filed with the United
States Securities and Exchange Commission. The Fashion House assumes no
obligation to update these forward-looking statements, and does not intend to
do so. This document is not construed to be an offer to sell or the
solicitation of an offer to buy any securities in any jurisdiction where such
an offer would be illegal. No action is being solicited based upon this
material. This document is for the general information of potential investors,
partners and other interested parties. Opinions expressed are the Company's
current opinions as of the date appearing on this document. No representation
is made the information herein is accurate, or reliable or complete. In fact,
readers of this press release are expressly cautioned that the information
referenced herein is incomplete because comprehensive disclosures on The
Fashion House, Inc., including audited financial statements, have not yet been
made.
Contact
Company: Investor Relations:
The Fashion House, Inc. Equity Performance Group
Jennifer Hinkle Gary Geraci
323-939-3031 617-723-2373
jhinkle@thefashionhouseinc.com gary@equityperfgp.com
