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FONTE: vietnamnews.vnagency.com.vn
HA NOI — Viet Nam’s footwear export turnover is estimated to reach US$2.9 billion this year, an increase of 13.6 per cent against last year, according to the Viet Nam Leather and Footwear Association (LEFASO).
Sport shoes will contribute $1.4 billion to the most to the sum, 48.3 per cent of the total, 10 per cent higher than last year’s figure.
Footwear exports to the US market, which were mainly done by wholly foreign-invested, joint-venture companies and some large firms in Viet Nam, continue to rise with major products being sport shoes, leather shoes, and slippers.
The European Union (EU) market accounts for 65 per cent of the country’s footwear exports and increasingly challenges local footwear enterprises by setting higher standards on imported products.
With regards to Japan and other markets, Vietnamese footwear products saw stable growth rates in export turnover.
However, under the situation of the country’s WTO integration, to boost profits, footwear enterprises need to completely produce and consume by themselves, instead of processing products under foreign customers’ orders.
Presently, foreign counterparts supply design models and production orders. Vietnamese footwear enterprises only focus on production infrastructure and labour force, and do not take part in the distribution or selling stages. Therefore, they only contribute to 30-50 per cent of the products’ value, making it difficult to earn more profits.
To overcome self-production difficulties, footwear enterprises have to connect the design and production stages, and function as commercial companies to introduce their own products to importers or foreign retailers.
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